Top 15 Effective Ways to Promote Your Business

Being successful in the business world ultimately boils down to two fundamental steps. The first of these steps is to supply something to satisfy public demand at a reasonable price. The second of these steps is to show an idea to the right people at the right time.
In the days before the internet and social media, promoting your business meant spending a fortune on advertising or PR services, a high cost for a small business trying to get off the ground. Not anymore.

Thanks to new technology, there are now lots of ways that a small fledgling business can get word of their products or services out to prospective customers – many of them free.

1. Choose the Right Platforms

There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.

When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.

2. Start a Blog

Think content marketing is a strategy you should think about down the road? Think again. Companies like 37signals and Crazy Egg have created super helpful blogs that put them on the radar screen. These companies don’t just have great products—they’re also leaders and resources in their fields. They provide extremely valuable information.

If you write well, offer honest tips, and put your sales-y pitches aside, your blog and website content can attract all sorts of visitors. Plus, if you write about other companies you admire and explain why, you might get a little attention from them too.

3. Google My Business

In addition to a search engine, Google also acts as a small business directory, with three big advantages for companies reliant on local businesses, the first being that one’s local business is listed on Google search as well as Google maps.

The second is that it enhances search engine optimization to enable businesses to be found more easily by customers looking for relevant products and services. The third is that it is favorable to customers adding reviews, which further help Google display the business with essentially free advertisement.

4. Implement search engine optimization

It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer.

SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank. Also, because Google has superb location-based results, you have just as much of a chance as big retailers to show up on the first page of Google— without spending a dime! (With the exception of the costs to get a website, of course).

5. Advertising

Maximise your brand awareness by sending out press releases, advertising in local or national newspapers, magazines and radio stations. If you’re just starting out, your local newspaper may have a section in the paper just for that. Also, try printing out the URL of your website on your business cards or letterhead, as a well-known URL can play a significant role in business advertisement.

High-quality ads can be costly, but they’re an expense that’s likely to have a lucrative payback. The single best way to increase your revenue is to increase your client base, which, quite simply, means reaching more people. That leads us on to Google ads.

6. Don’t Over-Promote

One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.

Promoting yourself is okay every once in a while. Some marketers go by the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based. In these other six posts, you could share articles, comment on current events or ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell too hard.

7. Ask Connections to Review and Refer You

Personal connections are crucial because these relationships can be leveraged for much more. If you have happy customers, ask them to vouch for you. Remind them to tell their friends about you. Suggest they write about you on a review site like Yelp or Angie’s List.

Make it easy for them- add a link to emails or business cards. Ask gently- they’ll be more open if you’re not shoving your motives in their faces. Remember, you can’t be upset if they decide not to do it.

8. Webinars & Presentations

The fourth method to make new friends and promote your business is to give a webinar or a presentation, which can be just as effective offline as well as online. Offering webinars and workshops can draw in target audiences and enable you to collect contact information in order to follow up in the future.
Once you have located your target audience, start setting up meetings, seminars, or similar events such as a lunch period where information is provided to attendees.
Discounts & Free Trials

The fifth and final method to make new friends and promote your business is to offer free or discounted products or services. These products and services are an excellent way to attract new clients and friendships, and, based on the particular business model being used, could even prove to present effective ways to demonstrate your CRM.

9. Get online customer reviews

We just mentioned collecting reviews, but because reviews are so important for small and local businesses, they deserve their own section.

Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook, and Yelp are even better.

10. Power of videos

Videos are very popular with today’s consumers and offer an excellent way to market your business. Displaying videos showing your product, or publishing instructional videos is a very effective way to increase your customer base.

There are many ways a small business can use videos as part of their marketing strategy. Being active on YouTube is one of them: YouTube is the most widely used video platform on the web. Building a YouTube presence is fantastic exposure for your business. A popular channel can attract enormous passive footfall and ultimately attract new customers. Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility.

11. Partner with Another Business

You use a number of tools to keep business going, not just one, right? You might use Google Drive, QuickBooks, Zendesk, and Grasshopper all at the same time.

Your customers use tons of tools, so think about partnering with another business that caters to the same audience as you. You can offer another company’s customers promo codes and discounts, or simply do a content exchange where you post on each other’s blogs. Holding an event together is also a great way to form a mutually beneficial partnership.

12. Contribute on LinkedIn

LinkedIn has become more than just a place to post your online resume; it’s also a place to join in on group discussions, connect with potential customers, form new partnerships, or just to do general online networking. Potential customers can check out you or your company before doing business with you to find out how many employees you have and to get more information on the background of the company personnel.

You can also promote your business indirectly on LinkedIn by providing perspectives in group discussions and/or providing links to relevant content on your website. Just make sure you’re not always promoting your own content.

13. Use affiliates to promote your Business

Affiliate marketing is one of the most effective ways to maximise brand awareness. It involves enlisting other people with wide-reaching platforms and capitalising on their following to increase your company’s exposure. In return for endorsing your product, the affiliate marketer will get a commission on all sales generated through their link.

The most valuable affiliate marketers are undoubtedly social media influencers. The term ‘influencer’ is crucial here: not only will their endorsement reach hundreds of thousands of potential customers, but if followers think their favourite Instagram personality is using your product, they’re more than likely to follow suit. Items of clothing, for example, have been known to sell out in minutes when a famous Instagram influencer tags their outfit.

To capitalise on this method, be sure to use social media marketers within your niche. Fitness influencers are inundated daily with affiliate marketing opportunities from health and fitness brands, as their target audiences match almost exactly.

14. Build a Community

Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.

When you build a community around your brand, the people within that community will engage with each other and help to promote your content. You could even try reaching out to exceptionally influential social media users and asking them to help you by reviewing a product or mentioning you in a post.

15. Do Something Crazy

The advantage of running a small company is you’re not bogged down by corporate red tape, so get some media attention by doing something crazy and unexpected.

Need ideas? Well, we sent out 5,000 chocolate-covered grasshoppers when we changed our name. I also sent out a bunch of creepy notes to promote our Startup Magic 8 Ball.

IKEA had a campaign where they gave out a 3D pop-up table to promote their LACK Side Table. When Amnesty International was encouraging people to write letters about the injustices in China, they sent out packages with chopstick-shaped pencils.

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