Whenever you’re looking for information, there’s a good chance you’ll end up on YouTube. It’s the second most popular website, and it’s where people go to watch videos about everything from how to fix a sink to what happened on last night’s episode of their favorite show. Marketers have taken note of this, and many are now using YouTube as part of their marketing strategies.
But what makes YouTube so attractive? To start, it has over two billion users, which means there are lots of potential customers to be had. It’s also an incredibly popular platform for millennials, which makes it ideal if you’re looking to reach that group specifically. And since everything is available on-demand, people are free to watch what they want, when they want it.
To get the max out of your YouTube marketing efforts, it’s important to take a strategic and well-thought-out approach. Simply uploading videos and praying for the best isn’t going to cut it. In this blog post, we’ll share some tips on how to do just that. So read on, and master how to do YouTube like a pro.
Optimizing your YouTube channel
When people land on your YouTube page, you want them to find exactly what they’re looking for right away. That’s why it’s crucial to have a highly optimized channel with the most important metadata in place before going live with your content. Here’s how you can do just that:
Start with your channel name and banner.
There are two elements you want to pay particular attention to; the name and banner of your YouTube channel. The title should be relevant and straightforward and include words and phrases that potential customers might search for before landing on your marketing video. You also want the image of your banner to be inviting but informative at the same time. For example, it should show off the product or service you’re offering as well as a brief description of what’s included.
Create a catchy and informative introduction video
Create your intro video, for it’s the first thing people will see when they land on your channel; make it count. It should be less than five minutes long and contain all the information someone would need to know before watching your marketing videos. Be sure to include a brief description of yourself or your brand, as well as why customers should care about what you have to say.
Start creating playlists
Playlists are great for helping you organize large amounts of videos, making them highly discoverable by viewers. Plus, they make it easy to see all the videos in one category (e.g., travel vlogs, DIY tutorials, etc.) with just one click. Organize your channel by creating playlists around different themes or topics that span multiple videos. Think of playlists as an extension of your channel to group content for people to easily navigate.
Optimize the thumbnails for each video on your channel
Videos are typically displayed with a still thumbnail image, so make sure to take time when coming up with the right images. Use eye-catching, high-quality images that accurately represent what viewers can expect in your video.
Use relevant keywords
If someone is looking for content related to yours, it’s best if they can find your channel. Ensure the correct keywords are in your video titles and descriptions. Doing so will help you rank higher in search results, which means more organic eyeballs on your content.
Filming and editing your YouTube videos
A marketing video doesn’t have to be a one-take wonder. In fact, if you want it to look more polished and professional, then it’s best to take the time needed to get the small details right. Here are some editing essentials that will help you do YouTube like a pro:
Have good lighting
Good lighting is key to a video that looks and sounds good. But if you’ve ever tried recording your marketing videos in front of a window, then you already know how off-the-charts bright the light can be. To avoid this problem, pay attention to where the light source is coming from and use it to your advantage.
Capture good audio
Using a microphone when filming can be just as important as having good lighting. After all, it’s hard to watch videos where the audio quality is so poor people can’t understand what’s being said. Just as you look at the light source for good lighting, do the same with sound.
Keep it simple and avoid filler
Whether you’re marketing on YouTube or marketing on any other social media platform, your content should be straightforward and easy to grasp. That means avoiding filler words like “um,” “so,” and other verbal pauses. Keep your marketing videos tight and to the point.
Edit your video to perfection
Including a YouTube video in your marketing strategy is a great way to boost engagement and introduce new customers to your brand. But if you want to level up things, consider getting it professionally edited. Not only will this make your videos look more professional, but it can also help boost viewership and increase conversions.
Promoting your videos on YouTube and other platforms
It’s not just about creating the content; it’s also about promoting it to increase visibility and drive views. Here are a few things that will help you promote marketing videos on YouTube:
Annotations are special formatting tags that appear over a video frame, “clicking” on which activates a pop-up of additional information. This is great for including links and CTAs in your videos to point viewers to where you want them to go. Just remember not to use annotations too much, or they’ll be distracting instead of helpful.
Promote your content using YouTube cards
YouTube cards are just what they sound like: cards that you can add to your videos, including information, links, and CTAs. They’re a great way to add additional context or value to your marketing videos. However, keep in mind that they work best when used sparingly, so they don’t overshadow the video itself.
Share your videos on social media
After you’ve made your business YouTube account, start sharing your videos on social media. This will help them gain initial traction and promote your business further. On YouTube itself, use the “share” link that appears under each video to generate a shortened URL you can use to link viewers to your business page. Post a video teaser on your social media and add a link back to your business YouTube channel in the caption.
Measuring the success of your YouTube marketing campaign
By now, you’ve made a business YouTube account and started sharing your business videos. But is it all worth it? Here are some metrics to help answer that question:
Number of views
When was the last time you checked how many views your YouTube videos had? If you haven’t in a while, then it may be time to check your video performance. Get an idea of how your videos are performing by checking metrics like total views, average view duration, and estimated minutes watched per view.
Number of likes and dislikes
YouTube isn’t just regarding the number of views you get. You can also get a sense of engagement by looking at how many people like and dislike your videos. This is a good way to see which YouTube video content resonates best with your audience. You can also use this as an assessment for whether or not you’re developing the right business YouTube video strategy.
Number of comments
Comments on videos are much more than spam; they can help you better understand what your customers like and how to serve them better. Check the comments regularly to see any patterns in terms of what customers like or dislike and product requests and questions that need answering.
The more people watch your business YouTube videos, the more subscribers you’ll get. Keep monitor of your progress by tracking how many subscribers you’ve gained over time, and try to check if there are any patterns in your subscriber gains month after month.
While YouTube engagement is important because it shows that people are watching the videos, social media engagement can be even more telling about which YouTube videos are resonating with your audience. Check how much your videos are being shared on social media, and see what content gets the most shares.
Summing It Up
YouTube is a powerful marketing tool that can help you reach new heights with your business. By working out the tips in this blog, you’ll be on your way to creating an effective and engaging YouTube channel for your marketing strategy. Your YouTube channel should include expertly-produced videos that clearly explain the benefits of using your products or services and make it clear how to get in touch with you for more information. Are you ready to get started?