6 Tips to Improve Your Website’s Performance

Any business that relies on its website to drive sales needs to be proactive about improving its performance. Below are six tips from WebStoc to improve your website’s performance, attract traffic, and keep your visitors coming back time and again.

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1. Integrate CRM With ERP

Integrating your customer relationship management (CRM) and enterprise resource planning (ERP) systems can be a game-changer. These systems can provide deep insight into your business and its processes. Integrating these systems allows them to communicate with each other — and gives you a holistic view of sales and lead generation on one platform. Your website needs to be integrated with your CRM and ERP to streamline your process and increase your profits and customer satisfaction.

2. Increase User Experience

To ensure your users are happy with their experiences, you must incorporate user experience design, or UX, into every aspect of your site, from purchasing pages to landing pages and blogs. Having everything clearly designed helps users find what they need quickly and easily on each page. Buttons must be large and easy to click, and they must include a clear call to action or CTA. In addition, if you don’t take online payments yet, make this a priority, and add a payment option. To ensure your customer’s bank information stays safe, use secure third-party API products to authenticate bank accounts.

3. Digital Ads

An effective online marketing campaign can give you an edge over your competitors by using pay-per-click advertising. When a potential customer searches for your product or service, these ads appear on search engines and other websites. These ads usually lead to a landing page describing your company and provide more information about your product or service. If the user doesn’t make a purchase right away, you can retarget your ad to them again later.

4. Search Engine Optimization

Search engine optimization, or SEO, is a strategy that website owners and bloggers use to boost their rankings on search engines to get more website visitors. You need a plan for the keywords and phrases you want your site optimized for, how people can find you, and how often you need to check for updates or changes in rankings. The key is understanding what types of keywords your audience uses when they’re searching. The Google keyword planner tool is perfect for discovering which keywords to use.

5. Boost Website Speed

Although most people don’t think of speed as a competitive advantage, it is. Site owners and businesses that have optimized their sites for speed see higher conversion rates. The good news is that you can do something about it — and you probably don’t have to spend much money. For example, image compression (i.e., lowering file sizes) and using a content delivery network, or CDN, can help improve site performance dramatically.

6. Email Marketing

Many small businesses think email marketing is just sending out random emails, but there’s a lot more to it than that. Successful email marketing allows you to connect with your audience, educate them about products and services, introduce new offerings, and get feedback. Simply put, email marketing helps you build relationships with your customers. Collect emails through your website in exchange for something free, such as an ebook.

Contribute Significantly to Your Growth

For your website to stay relevant in today’s digital world, you must constantly refine it with new ideas. With improved marketing techniques and integrated systems, your website can contribute significantly to your company’s growth.

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